A Construction Doula, builder & real estate agent walk into a bar...
I’m a Construction Consultant, helping first-time builders navigate their way through major remodels and new construction. I also co-design and build my own beautiful homes in the Bay Area – and I’m a Realtor®.
Over the last 11 years, I’ve seen the best of the construction and real estate industries – and the worst. That’s why I offer a new kind of service for home buyers, sellers and would-be builders.
For First-time Builders:
The Construction Doula(™)​
As a Construction Doula (yes, it’s a thing), I draw from a decade of hard-earned lessons to help would-be builders and remodelers:​​
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Analyze goals, risks and costs
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Assess the feasibility and value of building
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Choose an Architect, General Contractor and other professionals
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Create design concepts
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Liaise with city planners
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Prioritize your time and reduce stress
For Buyers:
Real Estate Reality Check(™) ​
45% of homeowners have some regret about their home purchase* - don't be one of them.
My Real Estate Reality Check (™) focuses on negatives as well as positives, helping you weigh up costs and risks and dig deep on potential purchases. You don't need a salesperson as your real estate agent - you need an analyst and advisor.
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Better still, my unique Contextual Commission(™) can reduce buyer agency fees and make your offer more competitive.
​​​​​​​​​​​​​​*Survey by Bankrate, May 2025
For Sellers:
Personalized service, Personalized fees
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Q. Why do most real estate agents charge twice as much to sell a $2m home as a $1m home, even if it doesn't take twice the effort or expertise?
​A. Because they calculate their fees as a flat percentage of your sale price.
​My unique Contextual Commission(™) is different. My fees are customized for your home, using multiple criteria to calculate the expertise, time and effort required to sell it. Put simply - if your home is easier to sell or at the higher end of the market, I can offer lower fees for the same high-quality service.​
My service includes deep local knowledge, eye-catching marketing, strong negotiation skills - and everything else you expect from a top-quality local real estate agent.
If you're looking to buy, sell or build in the Bay Area,
ask me how I can help you!
Keith Rodgers is founder and CEO of The Dachshund’s Undercarriage, a construction consulting company. He's also a Realtor® (DRE# 02233979) with Pinnacle Realty Advisors, a licensed real estate broker (02220139) in the State of California. Pinnacle Realty Advisors abides by Equal Housing Opportunity laws.
If you are represented by a real estate broker to sell your property or purchase property, this is not intended as a solicitation.
All material presented here is intended for informational purposes only and is subject to errors and omissions.​